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FUN BOOTH GAMES FOR A TRADE SHOW HOW TO

We have the 35 best trade show displays ideas to get attendees to your booth.Ĭompetitions: what are you doing to bring people in?

FUN BOOTH GAMES FOR A TRADE SHOW HOW TO

So where to start and how to stand out with your trade show displays?v You need to prepare long before, have an awesome trade show booth, trade show displays, engage attendees, trade show banners, and have an action plan at the end to convert the attendees you met. Just let me know where to send it (takes 5 seconds)īut if you aren’t prepared, you’re not going to get the results you want. Let me send you a copy so you can read it when it’s convenient for you. Avoid giving away products from other businesses unless it relates tangentially to your business.Don’t have time to read the whole guide right now? While many companies will give away high-end electronics or cash because they have high perceived value from attendees, they do not provide any lasting brand affinity for your company. We encourage you to come up with a relevant prize that does not overextend your budget.

Gift card or certificate for your company.

Gift bag with a variety of treats as well as some branded swag.

One or more of your company’s latest product.

Some ideas for prizes and awards for your game: Keep in mind the audience for the event you’re exhibiting. As explained above, the prize/award should be relevant to your business. The prize needs to be substantial to make it enticing for people to participate in your game. With most games, there should be one prize for the person who wins, and numerous giveaways for participation or if someone reaches a threshold of success. Giveaways like pens and other swag have a place in your overall trade show strategy, but in the case of a game it’s an exchange of the potential of winning a larger prize in return for the person’s contact information. Obviously, the simplest thing is you need the contact information to reach them regarding who won the raffle, drawing, etc.

Collect Contact Information: every opportunity squandered to gain contact information from the game participant is missed opportunity.

Your booth space is meant to be immersive. You’re hoping to stick in their mind, so don’t rely on readily available objects branded with other company’s logos such as hardware store buckets, etc.

Any opportunity you have to brand the signage, the game pieces, or other supplies do so. Brand It If You Can: make sure you nail this one.

Don’t Become a Distraction: you can run the risk of the game being the only attention-grabber for your booth and thus missing the opportunity to engage with potential customers.Using your own products or services as the giveaway is an obvious option. Offer a prize or award that would entice your core customer persona into participating. Less is More: While the concept of the game is draw people into your booth, unless your company sells mass-market products, you can be selective in who participates.Get the word out through email marketing, pre-show postcards, social media, or invitations. Relying squarely on the show promoter’s marketing is foolish. Take the opportunity to contact your existing customers to let them know about your game and the award for winning. Pre-Show Promotion: never leave things to chance.Now, there are a few things to keep in mind as you’re developing your game: